The Abhiyan was launched by the Prime Minister Narendra Modi on 2nd of October, 2014 at Rajghat, New Delhi with an aim to make India clean. Aim was to provide sanitation facilities to every family, including toilets, solid and liquid waste disposal systems, village cleanliness, and safe and adequate drinking water supply by 2nd October, 2019.

It will be a befitting tribute to the Father of the Nation on his 150th birth anniversary. It is significant that the PM himself is taking very proactive role in making the campaign a success; at Rajghat he started the campaign by cleaning the street by himself.

However, it has been clearly declared that the campaign is not only the duty of the government but each and every citizen of the country is equally responsible to keep the nation clean or swachh.

Our Objectives

• To eradicate the system of open defecation in India.
• To convert the insanitary toilets into pour flush toilets.
• To remove the system of manual scavenging.
• To make people aware of healthy sanitation practices by bringing behavioral changes in people.
• To link people with the programmes of sanitation and public health in order to generate public awareness.
• To build up the urban local bodies strong in order to design, execute and operate all systems related to cleanliness.
• To completely start the scientific processing, disposals reuse and recycling the Municipal Solid Waste.
• To provide required environment for the private sectors to get participated in the Capital Expenditure for all the operations and maintenance costs related to the clean campaign.